ABOUT OUR PACKAGING COMPANY

OUR MISSION

With over 40 years of printing and packaging experience, Treeform is a cannabis packaging company that provides innovative solutions to creative cannabis entrepreneurs. Our goal is for companies to conserve resources in human talent and creativity where it matters, and leave the details of packaging sourcing and production to our talented team of experts. We are the thought-leaders in customized packaging solutions. Our focus is on the entire process from your first thought to concept through to delivery. We care so much about what goes on shelves, we offer FREE graphic design, concepting and complete package mock-ups. We’ll even give you complimentary full color press proofs! If you’re not happy, we’re not happy.

WE BELIEVE DESIGN IS A PROCESS. WE PROTOTYPE AND ITERATE. WE COLLABORATE AND INNOVATE.

OUR Process

Define

Each cannabis packaging and design project involves creating a set of targeted deliverables with the goal of achieving a specific packaging objective. We take into account the scope, timeline, budget, and expected outcomes to ensure success.

Refine

We refine our custom cannabis packaging process to ensure that every project is successful and visually stunning. Through research, concept refinement, and prototyping, we guarantee that the final product aligns with your brand, stands out on the shelf, and effectively communicates your message. We also focus on the functionality of the packaging, refining every aspect to meet state requirements and provide an optimal user experience.

Design

Each packaging design project presents a unique opportunity to create something tailored to meet your specific needs and goals. At Treeform, our graphic design services go above and beyond to ensure your satisfaction, working with you to bring your project to life and making any necessary revisions along the way.

PRINT

Our custom cannabis printing and packaging process is perfected to ensure the highest quality and compliance with state regulations. All of our cannabis packaging factories have been thoroughly vetted and our products offer certified child-resistant packaging options. Our expert printers are masters in their field, offering a wide range of high-quality printed substrates and exceptional quality control. We prioritize clear communication throughout the process to ensure a successful outcome.

OUR Cannabis packaging TEAM

Dave Goldman

Owner

Dave, a seasoned professional with over 40 years in the printing and packaging industry, brings a wealth of expertise in lithography and digital printing to the team. As the owner of Treeform Packaging and Packaging Options USA, he serves customers across a multitude of industries. Dave has served as friend and President of the Friends of Camp Concord for over 27 years.

Ryan Goldman

Partner

Ryan is a seasoned professional with a passion for delivering exceptional customer experiences. With a Bachelor of Science degree from the University of Oregon, Ryan possesses both the educational acumen and the warm personality to effectively partner with clients and drive growth. Whether you’re seeking innovative solutions or need help navigating complex challenges, Ryan is here to help and make the process enjoyable!

Tyler Goldman

Partner

Tyler brings a unique blend of business acumen and coaching expertise to the team. Holding a Master of Business Administration from Eastern Washington University, he has a deep understanding of the business landscape and a passion for helping others achieve their goals. With experience as a teacher and basketball coach, Tyler has honed his ability to connect with people and find creative solutions to complex challenges.

Julia Gosnell

Executive Marketing Director & Business Development

Julia is a leader in the world of business and operations with over 30 years of experience. She has a deep understanding of executive management, marketing strategy, operations, supply chain management, print, packaging, and coaching, making her a well-rounded and sought-after expert in the print and packaging industry. Julia, former co-founder of Hippo Premium Packaging, offers over 8 years of innovative cannabis packaging solutions while serving clients and leading Treeform’s successful marketing efforts.

Kary Radestock

Executive Director, Strategy & Business Development

Kary brings over three decades of experience in high-end printing techniques and packaging manufacturing to the Treeform team. As the former CEO and Founder of Hippo Packaging, she has deep industry knowledge and is well-versed in the specific needs of cannabis and CBD companies. Kary’s expertise lies in navigating the complexities of packaging solutions, providing invaluable insights into optimizing processes and achieving excellence in product presentation. She thrives on sharing her expertise and helping others in the packaging industry excel.

Adina Ben-Ze'ev

Business Development and Senior Sales Executive

Adina Ben-Zeev brings a unique combination of creativity, marketing and data-driven insights to her role as a sales and business development professional in the packaging industry. With a BA and MFA, she has a wealth of experience in creative product development, marketing research, advertising, new product development, project management, sales, and business development. Adina has been with Treeform since 2017, delivering results and solving problems with a focus on details and efficiency.

David Keegan

Finance Director

David has an extensive background in retail, wholesale, agriculture, and financial services, making him a valuable asset to Treeform Packaging Solutions. His expertise includes working with cannabis businesses where he established corporate accounting systems and financial strategies. Skilled in ERP, e-commerce, and CRM software, David excels in implementation and training. His entrepreneurial achievements include co-founding a rapidly growing business products company, earning recognition from the SF Business Times. David holds a Bachelor of Science degree in Finance from Northeastern University.

Hunter Popovich

Account Manager

With a background in business marketing, Hunter combines his Bay Area roots and cannabis community knowledge to bring innovation to packaging solutions. As a recent graduate of Chico State University, he leverages his marketing skills to help companies grow their brand. Hunter has been a member of the cannabis community since 2017 and a valued member of the Treeform team since 2021.

TREVOR WILLIAMS

Account Manager

Trevor is a results-driven professional with a Bachelor of Science in Marketing from Cal Poly San Luis Obispo. Trevor has been with Treeform since 2020, spending time in logistics and most recently as a member of the sales team. His diverse background in sales, business development, event coordination, and social media marketing contribute to Trevor’s well rounded knowledge of the packaging industry. Hailing from the East Bay in Pleasant Hill, Trevor is dedicated to helping clients achieve their goals.

Nick Di Tomasso

Account Manager

Nick brings a unique blend of passion, creativity and a deep understanding of customer relationships to the table. With his art background and natural ability to connect with clients, he helps bring projects to life and make them a reality. Boasting over a decade of experience in both Account Management and Customer Service, Nick has been a valuable member of the Treeform team since 2022, delivering outstanding results and continuously building strong relationships with clients.

Nathan Curren

Project Manager

Nathan lives in Walnut Creek and grew up nearby in Alamo, where he attended Monte Vista High School. He graduated from Oregon State University in 2017 with a bachelor’s degree. Nathan brings excellent project management skills and a great attitude to Treeform Packaging Solutions. In his free time, he enjoys staying active at the gym and watching movies. Nathan believes any activity can be enjoyable with good friends, whether it’s exploring the city, golfing, traveling, or simply hanging out at home.

Herbert Lee

Sourcing Specialist

Herbert Lee is a patent-awarded packaging professional with over a decade of experience in global consumer packaged goods, specializing in research and development and project management. He has a background in operations, sourcing, and product development, ranging from commodity to custom packaging. Herbert holds a BS in Chemical Engineering from UCLA and an MBA from CSUEB. His passion for innovation, manufacturing details, and supply chain efficiency brings great value to the Treeform team.

Chris Kalama

Production Manager

Chris brings a rich background in the Graphic Arts Industry to Treeform Packaging Solutions. His expertise spans graphic design, structure, and organization, making him an invaluable member of the team. Chris’s career journey includes unique experiences, such as working at a letterpress shop, where he gained hands-on knowledge of antique printing presses and metal type. His analytical skills and creative interests make him well-suited for the industry. Chris enjoys reading, watching movies, and hiking in his free time, especially around Treeform’s new Concord location. He holds a Bachelor of Arts degree in Graphic Design.

Laura Blancarte

Production Manager

Laura Blancarte brings over three decades of experience in Operations Management, Sourcing, and Procurement to Treeform Packaging Solutions. Starting in custom packaging manufacturing, she has worked with top global brands like 007 James Bond, Coca-Cola, and Microsoft. Laura’s expertise includes packaging, promotional merchandise, product development, logistics, and distribution. Known for her problem-solving skills and attention to detail, she consistently prioritizes her clients’ needs.

GREG

Design

ALEX

Design

Matt

Design

Mary Lou

Logistics

Steve

Logistics