In this ultra-competitive industry, many companies have turned to creative cannabis packaging solutions to stand out from the crowd. As a leader in cutting-edge package design, our team at Treeform provides canna-businesses with innovative options for dispensary bottles, pouches, boxes, tins and more. Our custom-printed cannabis packaging includes unique features that are both stylish and functional, with the overarching goal of helping your brand shine.

When it comes to your cannabis packaging, the most important consideration is what works for your business. But if you need inspiration, it can be fun to explore the latest trends in design and materials. These are a few cannabis packaging trends we see on the rise this year:

1. Customized Packaging

As cannabis legalization continues to spread, this already saturated industry becomes increasingly competitive. This makes it essential for businesses to find unique ways to set themselves apart. Many companies are moving away from labels on generic containers and embracing fully customized packaging, complete with their brand colors, logos, and fonts.

Custom cannabis packaging, such as those designed by Treeform, helps people associate the product they purchased more closely with your brand. A stylish package is not only memorable, but it adds a fun and exciting element to the experience of opening your products — which, hopefully, will keep customers coming back for more!

2.  Minimalist Design

Another growing trend in cannabis packaging design is minimalism. In stark contrast to brands using bright colors and whimsical graphics, this approach stands out while sending the message that less is more.

Minimalist packaging design may be appealing to companies targeting a high-end clientele, who are seeking an elevated experience along with higher quality products. On the other hand, a clean, modern design can also help businesses achieve a more clinical look for medical products, even legitimizing cannabis as a treatment for customers and patients who are on the fence.

3. Cannabis Packaging Sustainability

In an industry that relies directly on the environment, it’s no surprise that many are working to implement “green” business practices (pun intended). The use of biodegradable, compostable and recyclable packaging materials for cannabis products is rapidly growing, with some companies taking the trend a step further by launching take-back programs. These programs allow customers to return used cannabis packaging, and in exchange, receive points for future purchases.

Other businesses are also utilizing local materials and labor as much as possible, in an attempt to reduce their carbon footprints.

In addition to sustainable business practices, there is a movement toward branding and design with environmental themes. For example, some canna-brands are gravitating toward earthy tones like greens and browns, paired with language that highlights the raw, organic, and natural qualities of their products.

The benefit of sustainable packaging and design is twofold: companies can minimize any negative impact on Mother Nature, and  can also attract like-minded, environmentally aware customers.

4. Focus on Health and Wellness

Packaging is more frequently being used as a tool to promote the medicinal benefits of cannabis products. More businesses are incorporating health and pharmaceutical imagery, such as the medical cross, into their cannabis graphic design and branding.

One benefit of this approach is simply that for medical dispensaries, it displays the nature of the products being sold.

However, some companies are choosing to use medical imagery as the primary focus of their packaging.As a result, it makes cannabis-related language and symbolism barely noticeable with the possible effort to destigmatize, or legitimize, cannabis as medicine.

Get Creative with your Cannabis Packaging

Want to take your canna-brand to the next level with custom packaging? Have a unique, out-of-the-box idea?  Treeform packaging would love to work with you to make your vision come to life.

Treeform specializes in innovative and totally customizable cannabis packaging, made right here in the US. Need graphic design services? We’ve got you covered. When it comes to containers, we know your brand has specific needs, so we offer a huge selection of packaging solutions:

• Bottles
• Custom Labels
• Jars, Tubes & Caps
• Paper Boxes
• Premium Pouches
• Exit and Retail Bags
• Tins
• Tradeshow displays and custom swag!

The bespoke features available are endless: think pouches with custom shape die-cut windows, holographic paper packaging, and even jars with metallic color and embossed caps.

Furthermore, we offer an extensive range of child-resistant packaging options. (Note, CR requirements vary from state to state; we’ll ensure your specific requirements are featured in every design when you work with us).
Ready to get started? Contact us at Treeform today to talk packaging — we’re all ears!